Work Experience

Evelyn has over 18 years’ experience in journalism, marketing communication, advertising and promotions and events management. Her journalism experience includes Singapore, Hong Kong and China while her communications experiences include Government, Tourism and Corporate.

Previously, she was the Senior Marketing Manager with Singapore Press Holdings (SPH), responsible for the newspapers and online branding matters, creating advertising platforms, organizing events and managing marketing strategies for advertisers to maximize their investments of returns.

In her earlier career, Evelyn started as a Broadcast Journalist with the Newsroom as a Reporter and she rose to become a Producer for the Morning Business Show, Documentaries and she was part of the pioneer team to launch Channel NewsAsia, working as a Senior Reporter with the bilingual assignment desk. She specialized in Business, Politics and Tourism-related beats. She was responsible for planning and executing major stories coverage such as Singapore General Election and SQ006 air crash. Later she was headhunted to join a Beijing Business Satellite TV station, reported business stories from Hong Kong and Beijing.

After returning from Hong Kong, she joined National Heritage Board briefly and then with Sentosa Leisure Group as Events Manager. She was responsible for planning, organizing and executing the Sentosa Countdown Party (2005) and Sentosa Flower (2006) of which both won international accolades, exceeded the targeted visitorship and revenue. She also organized the first FIFA International Beach Volley in Siloso Beach, invited players from China, Japan, Brazil and Germany to conduct friendly matches and sport clinic sessions.

Evelyn was headhunted again to work as an Account Director with an IT events company, Techmax to manage Microsoft Singapore and Regional accounts. When an Australian company took over, she left them to join SPH Promotions Department.

Her training experiences started in 2007 after receiving the full ACTA qualification (Advanced Certificate in Training and Development). She was invited to give talks to Polytechnic on media, marketing and advertising related topics. After she quit SPH, she trains actively in her specialized subjects such as Presentation Skills, Effective Customer Engagement, Problem-solving and decision-making, Project Management, Dynamic Team Effectiveness, Manage Stakeholders Relationship, Learning and Development, Lean Management and Marketing Strategies. She has also trained Human Resource Courses such as Retail Operations in Certification, Advanced certification and Diploma level at Singapore Institute of Retail Studies (SIRS).

Engaging, lively and interactive, Evelyn’s strength lies in her ability to relate to people’s needs and explain complex theories in a simple way, help participants to see its relevance in order to apply them to their work life with much ease. Evelyn is highly adaptable and has many trained different industries due to her vast working experiences and exposure

Education Background

A graduate from the National University of Singapore where she obtained a Bachelor of Arts Degree, currently, she is pursuing a Master of Science (Marketing pathway) with University College of Dublin (Ireland). Evelyn is also a certified Directive Communication Psychology Practitioner.